A landing page is not a smaller homepage. It has one job. If you cannot name that job in a verb, the page will collect sections until nobody finishes it.
Learn pages
Use these when the visitor still needs the idea. Lead with the problem, then the method, then proof, then a soft next step. Blog posts and “how it works” pages live here.
Choose pages
Pricing, plans, and product comparison. Put the decision table high. Hide essays below. 8om's plans page is a choose page: start free, then pick Growth when you need more.
Act pages
QR generate, form, checkout. Remove rival CTAs. The visitor already decided to try. Do not send them back to a brand story.
If one URL is trying to teach, compare, and convert, split it. Short links make it cheap to send campaigns to the right shape of page.